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This analysis highlights the linguistic bias associated with the words “black” and “white,” revealing over 200 negative connotations linked to “black” compared to over 100 positive meanings linked to “white.” It explores how these biases are not racially neutral and can convey negative values within the African American and other communities of color. The book also examines the influence of images, such as depictions of Jesus and Santa Claus, on shaping perceptions of blacks and how they perceive themselves. It emphasizes the importance of awareness and sensitivity to the impact of words and images on the psyche, rather than focusing on political correctness.
By Khari Enaharo
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